January 5, 2010 – January 8, 2010
Theme:
Beyond Global Markets
Organised by:
The International Society of Markets and Development (ISMD)
Hosted by
National Economics University
Hanoi, Vietnam
Chair and Co-chair
Professor Olav Jull Sørensen, Aalborg University, Denmark
Professor Detlew Zwick, Schulich School of Business, York University, Canada
Conference Theme
The 11th International Conference on Markets and Development has adopted the theme “BEYOND GLOBAL MARKETS” to promote examination of markets in an era of advancing globalization. Three broad issues motivated this choice. First, we are in need of theories and empirical evidence that elaborate the dynamics of markets – global as well as local - now that the market model prevails globally. Some have said that history stopped when the planned economies collapsed; that now our task is simply a matter of refining the “market economy.” Others see no sign of a perfect market - negative outcomes attributed to transnational corporations or to market imperfections more generally often appear in the news. Second, with the increasing adoption of liberal trading and investment regimes, the concept of local embeddedness has increasingly been adopted by scholars of international and domestic business. We hope to attract papers that explore the consequences of embeddedness on local markets; in particular the huge impacts exerted by transnational corporations on local business systems and markets in developing and transition economies. Third, globalization generates many opportunities and threats that our present models do not address. We see a necessary move from adaptation of existing models to creation of new models reflecting emerging contexts and firms. While we hope that good things emerge from the new context, we seek evidence on emerging outcomes based on market as well as other mechanisms.
Although the theme may sound macro in nature, it is not. Obviously, we can study the structures and institutions leading us towards global markets, but the process is the result of interaction and coordination among micro units, including consumers, firms, resource-owners, governments, and civil society groups.
Traditionally, ISMD conferences have made great efforts to create publishing opportunities for the best papers presented. Following the 11th ISMD Conference in Hanoi, the Journal of Macromarketing will be inviting the best and most relevant papers for submission to a special issue of the Journal to be published in late 2011. Invited papers will undergo additional reviewing. JMM is one of ISMD´s academic sponsors and has had a strong interest in the topic of markets, marketing and development since its inception in 1981. We hope that you will take this opportunity to and put extra effort into your paper to make it suitable for publishing in JMM.
Registration
In order to make a registration process to the conference easier, please send us directly an e-mail, enclosing your abstract or paper, on mgorecka@business.aau.dk.
IBE Conferences